As in-depth travel becomes a major new trend in tourism, the Hsinchu County Government continues to promote its travel brand "Walk in Hsinchu" by using "scent" as a unique entry point. This spring, four brand-new themed itineraries will be launched, combining the representative local scents and experiences of Guanxi, Xinpu, Jianshi, and Emei. Through guided walks, local cuisine, and DIY workshops, travelers will be led to discover Hsinchu County through its diverse aromas.
County Magistrate Yang Wen-ke stated that the Hsinchu County Government has been promoting the "Walk in Hsinchu" brand for five years, attracting over 3,700 participants to date. These itineraries combine fun with cultural appreciation, making them highly popular among travelers from Northern Taiwan and even attracting corporate group bookings. By promoting local culture through these specialized tours, the initiative not only encourages young people to return to their hometowns and stimulates the local economy but also creates employment opportunities. This allows tourism to be more than a brief stop; it becomes a meaningful way to understand and support the locality, gradually driving regional economic and employment growth.
Tsai Yi-ling, Director of the Public Information and Marketing Department, stated that four new themed routes are expected to launch this April. These include "Guanxi Walk" focusing on the scents of perilla and herbal tea, "Jianshi Walk" featuring the aroma of tea, "Xinpu Walk" highlighted by the scent of coffee, and "Emei Walk" combining the fragrance of camellia oil. Each route showcases the natural environment and industrial characteristics of the different townships, presenting a diverse and delicate local profile of Hsinchu County.
The Public Information and Marketing Department noted that a special souvenir, the "Local Herbal Fragrance Sachet," has been designed for these tours. Inspired by the local herbs of the four townships, it allows travelers to carry the olfactory memories of their journey back into their daily lives after the trip ends.
"Walk in Hsinchu" offers both half-day and full-day itineraries, covering DIY experiences, local culinary exploration, and in-depth guided walks. Led by local artisans and professional guides, the tours encourage travelers to use their senses and feet to deeply understand the natural environment and cultural context of Hsinchu County. We invite travelers from all over to follow the scents into Hsinchu and embark on their next journey of flavor.